Gary started his career working at Chiat/Day in NY, LA and Sydney. He was a founder member of St Luke’s – the first advertising co-operative. He became a partner at HHCL & Partners during the time they won ‘Agency of the Decade’.
He then went on to become a founding partner at Farm Communications, where he worked on several behaviour change campaigns for the UK Government. He took this experience into his role as Executive Creative Director for FCB/Inferno - the agency behind the multi award winning ‘This Girl Can’ campaign for Sport England.